THURSDAY,
MARCH 23rd

FRIDAY,
MARCH 24th

SATURDAY,
MARCH 25th

SUNDAY,
MARCH 26th

EVENTS CALENDAR 2017

h. 11.00 a.m.

Olfactory Laboratory

Olfactory Treasure Hun

Team game for children aged 4 to 6 years.

with Vanessa Caputo - Journalist, Founder of the digital beauty magazine beautyscenario.com, and thescentdiary.com


h. 12.00 a.m.

Workshop

How to unveil the Artistic Perfumery in Iran? 

Constraints and Opportunities

with Alireza Khazal - Owner at LuxAssist &Co


h. 1.00 p.m.

Announcement of the finalists of the Art and Olfaction Awards

with Saskia Wilson-Brown - Founder of the Institute for Art and Olfaction (Los Angeles)


h. 2.30 p.m. 

Book presentation

L'odore della scrittura

with Stefania Giannino - Art Creative Director of Nobile 1942

and Patrizia Finucci Gallo - Writer and Journalist


h. 3.30 p.m. 

Book presentation 

I mestieri del lusso nel mondo antico

with Prof. Giuseppe Squillace - University of Calabria


h. 4.30 p.m.

Lecture

Senses in branding products and services

with Marta Siembab - Senselier

h. 9.45 a.m. 

Performance and Talk Show

Ugly or beautiful: aesthetic in perfume creation

A brief itinerary through the Art of Perfumery  

with Christophe Laudamiel - Master Perfumer

Karen Marin - Business development manager Parfums Givenchy 

and Sarah Colton - Perfume and lifestyle journalist and writer; Author of book, Bad Girls Perfume


h. 12.00 a.m.

Conference

Staying ahead: how to remain creative in today's competitive niche perfumery

with Dr. Claus Noppeney - Bern University of Applied Sciences

and Dr. Bodo Kubartz - Managing Director of Passion and Consulting


h. 2.00 p.m.

Presentation

Protection of a fragrance: how good are the news?

with Eric Schahl - Inlex Partner - European Trademark Attorney


h. 3.00 p.m. 

Presentation 

Niche fragrances market & Art: a new deal of branding?

with Mariateresa Z. Marsi - Psychologist and Psychotherapist, Brand Consultant 

and Giuseppe Brizi - Actor and Playwrighter


h. 4.30 p.m.

Discussion Panel

E-Commerce in Niche Perfumery 2017: Opportunities and Pitfalls

with Haryo Sedhono - E-Commerce Consultant

h. 10.30 a.m.

Conference

Les parfums naturels ont-il un avenir en parfumerie?

with Nicolas de Barry - Parfumeur Créateur


h. 11.30 a.m.

Conference

Perfumery of the '70s

with Patricia de Nicolaï - President of Osmothèque


h. 12.30 a.m. 

Olfactory Laboratory

The scent of Eden

by Mouillettes & Co

With Emanuela Rupi and Sara Ravo

 

h. 3.00 p.m.

Lecture

Scent surprises: prepare to be shocked!

with Eddie Bulliqi - Independent Perfume Writer 


h 4.30 p.m.

Conference

Olfactory itinerary through several Gardens of Eden where fragrance plants are the protagonists 

with Wanda Benati - Blogger & Travel Consultant

Owner and Editor of www.viaggieprofumi.it

h. 10.30 a.m.

Conference

Evolution of Cosmetics 

The modern cosmetic evolves toward higher performance 

Dr. Giovanni D'Agostinis - Chemist-Cosmetologist and Scientific Director of Kosmetica 

Dr. Margherita Costabile and Dr. Maria Giampetraglia - Creasens Group


h. 11.30 a.m. 

Conference

Psychology of the perception of smells and fragrances

with Dr. Anna D?Errico - Neurobiologist and Blogger


h. 2.30 p.m.

#MemorieProfumate

The story of the Italian Fragrance Day through people?s pictures and emotions 

by Accademia del Profumo

Workshoèp

EVENTS CALENDAR 2017

Updated on February 16, 2017




THURSDAY, MARCH 23rd


h. 11.00 a.m.

Olfactory Laboratory

Olfactory Treasure Hunt 

Team game for children aged 4 to 6 years.

with Vanessa Caputo - Journalist, Founder of the digital beauty magazine beautyscenario.com, and thescentdiary.com


h. 12.00 a.m.

Workshop

How to unveil the Artistic Perfumery in Iran? 

(Constraints and Opportunities)

with Alireza Khazal - Owner at LuxAssist &Co


h. 1.00 p.m.

Announcement of the finalists of the Art & Olfaction Awards

with Saskia Wilson-Brown - Founder of the Institute for Art & Olfaction (Los Angeles)


h. 2.30 p.m. 

Book presentation

L'odore della scrittura

with Stefania Giannino 

and Patrizia Finucci - Writer and Journalist


h. 3.30 p.m. 

Book presentation 

I mestieri del lusso nel mondo antico

with Prof. Giuseppe Squillace - University of Calabria


h. 4.30 p.m.

Lecture

Senses in branding products and services

with Marta Siembab - Senselier




FRIDAY, MARCH 24th


h. 9.45 a.m. 

Workshop

Ugly or beautiful: aesthetic in perfume creation

A brief itinerary through the Art of Perfumery  

with Christophe Laudamiel, - Master Perfumer

Karen Marin - Business development manager Parfums Givenchy 

and Sarah Colton - Journalist


h. 12.00 a.m.

Conference

Staying ahead: how to remain creative in today's competitive niche perfumery

with Dr. Claus Noppeney - Bern University of Applied Sciences

and Bodo Kubartz - Director of Passion & Consulting 


h. 2.00 p.m. 

Presentation

Protection of a fragrance: how good are the news?

with Eric Schahl - Inlex Partner, European Trademark Attorney


h. 3.00 p.m. 

Presentation 

Niche fragrances market & Art: a new deal of branding?

with Maria Teresa Z. Marsi - psychologist and psychotherapist, Brand Consultant and Giuseppe Brizi - actor


h. 4.30 p.m.

Discussion Panel

E-Commerce in Niche Perfumery 2017: Opportunities and Pitfalls

with Haryo Sedhono - E-Commerce Consulting




SATURDAY, MARCH 25th


h. 10.30 a.m.

Conference

Les parfums naturels ont-il un avenir en parfumerie?

with Nicolas de Barry - parfumeur Créateur

Owner of the brand Nicolas de Barry 


h. 11.30 a.m.

Conference

Perfumery of the '70s

with Patricia de Nicolaï - President of Osmothèque


h. 1.00 p.m. 

Olfactory Laboratory

The scent of Eden

by Mouillettes & Co


h. 3.00 p.m.

Lecture

Scent surprises: prepare to be shocked!

with Eddie Bulliqi - Independent Perfume Writer 


h. 4.00 p.m.

Lecture

Forty years of Artisan Fragrances: 1976 to 2016

with Michael Edwards - Author of Fragrances of the World


h 5.00 p.m.

Conference

Olfactory itinerary through several gardens of the world where fragrance plants are the protagonists 

with Wanda Benati - Blogger & Travel Consultant

Owner and editor of www.viaggieprofumi.it




SUNDAY, MARCH 26th


h. 10.30 a.m.

Conference

Evolution of Cosmetics 

The modern cosmetic evolves toward higher performance 

From Creasens Group: Dr. Giovanni D'Agostinis, Dr. Margaret Costabile, 

Dr. Maria Giampetraglia


h. 11.30 a.m. 

Conference

Psichology of the perception of smells and fragrances

with Dr. Anna D'Errico - Neurobiologist and blogger

Esxence - Esxkin
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