Mar312011
h 10.00 a.m.
Press conference
Opening press conference for the third edition of Esxence
Maurizio Cavezzali, President of I.C.E. – member of the Promoting Committee
Celso Fadelli, CEO of Intertrade Europe Group – member of the Promoting Committee
Silvio Levi, President of Calé – member of the Promoting Committee
Operators only
Esxence 2011 - Conferenza Stampah 10.30 a.m.
Preview
Artistic Perfumery and the European market – a glance at the datas
Introduction by Silvio Levi, co-founder of Esxence
Operators only
Preview S. Levi - Profumeria Artistica e mercato europeoh 11.30 a.m.
Round table
Artistic Perfumery meets environment: the demand of biological raw materials
A chance for sustainable agriculture?
Chairman: Antonio Cianciullo, La Repubblica (Italy)
Sandro Serenari, E.qo (Italy)
Marco Maffei, MM Fragrances (Italy)
Simona Savelli, Extrait.it (Italy)
Elena Casolari, ACRA (Italy)
Patrizia Canova, ACRA (Italy)
Operators only
S. Serenari E.qoM. Maffei MM Fragrancesh 5.30 p.m.
Round table
Artistic Perfumery and the European market:
Experiences and projects from the main countries
Chairman: Silvio Levi with Celso Fadelli (Italy)
Lorenzo Villoresi, Lorenzo Villoresi Firenze (Italy)
David Frossard, Different Latitudes (France)
Yuri Antipov, Soling (Russia)
Filippo Barbero, Bomonde (Spain)
Angel Urteaga, Perfumeria Urbieta (Spain)
Herbert Stricker, HS Style – Classic Parfums (Germany)
Madeleine Florescu, Madison Perfumery (Romania)
Operators only
S. Levi CaléC. Fadelli Intertrade Europe GroupApr012011
h 09.00 a.m.
Round Table
USA: a potential market for Artistic Perfumery?
Problems and opportunities to develop a coherent distribution network for the promotion of the Artistic Perfumery in the USA
Chairman: Mark Behnke Çafleurebon.com (USA)
Marco e Simona Abaton, Abaton Top Business Niche (Italy)
Keiko Mecheri, Keiko Mecheri (USA)
Andrew French, Castle Forbes (UK)
Joe Garces, Robert Piguet Parfums (USA)
Cathy Boston, Colonial Drug Cambridge (USA)
Shannon M. Drake, Intertrade Europe Inc. (USA)
Celso Fadelli, Intertrade Europe Group (Italy)
Stephen Gray, Clive Christian (UK)
Michael Edwards, Fragrances of the World (Australia)
Operators only
Shannon Inertade Europe Inc.h 2.00 p.m.
Round table
Excellence in Skincare
How can we define an artistic skincare brand?
Chairman: Giovanni D'Agostinis, Cosmeo (Italy)
with Roberta Donadelli, Formaggia Srl, and Guido Rovesti, Istituto Rovesti (Italy)
Ines Ganz, Ludwig Beck (Germany)
Case History: Aetas Salubris - Plastic Surgery Support
Gianluca Foà, Officina Profumo - Farmaceutica di Santa Maria Novella (Italy)
Operators only
G. D'Agostinis CosmeoR. Donadelli Formaggia srlG. Rovesti Istituto RovestiApr022011
h 10.00 a.m.
The Story of Perfumery
The Evolution of Modern Perfumery and the Rise of Niche Fragrances
with Michael Edwards
Open to visitorsh 11.00 a.m.
Olfactory path
Il profumo della notte
with Francesca Faruolo, Smell Festival
Open to visitorsh 12.00 a.m.
Workshop by Mouillettes & Co
"E' vero che…?" Miti e realtà del mondo del profumo
with Maria Grazia Fornasier and Marika Vecchiattini
Reserved to Bergamotto e Benzoino readersh 2.00 p.m.
Book presentation
Aromi sacri, fragranze profane
with Erika Maderna, Smell Festival
Open to visitorsh 3.00 p.m.
Workshop by Mouillettes & Co
"E' vero che…?" Miti e realtà del mondo del profumo
with Maria Grazia Fornasier and Marika Vecchiattini
Open to visitorsh 4.00 p.m.
Il risveglio del cavaliere (The Knight's Arousal)
with Giancarlo Maresca and Lorenzo Dante Ferro, Cavalleresco Ordine dei Guardiani delle Nove Porte
Open to visitorsApr032011
h 11.30 a.m.
Workshop by Mouillettes & Co.
"E' vero che…?" Miti e realtà del mondo del profumo
with Maria Grazia Fornasier and Marika Vecchiattini
Open to visitorsh 2.00 p.m.
Workshop by Mouillettes & Co.
"E' vero che…?" Miti e realtà del mondo del profumo
with Maria Grazia Fornasier and Marika Vecchiattini
Open to visitorsh 4.30 p.m.
Workshop by Mouillettes & Co.
"E' vero che…?" Miti e realtà del mondo del profumo
with Maria Grazia Fornasier and Marika Vecchiattini
Open to visitors
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Esxence 2012 Edition
29 March 2012 - 1 April 2012
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