Closing Press Release - 2011 Edition - Editions - Esxence, The scent of excellence

Press Release

The Permanente di Milano has been the stage of the success of the third edition of the initiative Esxence, which confirmed its role as an unquestioned international co-ordinator and leader in the area of Artistic Perfumery.

All the expectations have been fully satisfied:

4.937 visitors (about +20% compared to the 2010 edition) including brand owners, creatives, producers, distributors, buyers, retailers, enthusiasts and journalists coming not only from Italy but also from USA, Asia, Europe (France, Germany, UK, Spain, Belgium, Sweden, Austria, Czech Republic, Malta, Latvia, Lithuania), Russia, Armenia, Switzerland.
132 exhibiting brands (38% of them showing for the first time)
numbers increasing every year: after 86 brands attracted 2.500 visitors in 2009, 2010 brought a 54% increase in exhibitors and 4.036 visitors)
338 journalists registered from various Countries

Esxence has carved out a key role for itself in the international Artistic Perfumery business, as the 40% growth of foreign operators proves.

The ambitious mission of the 2011 edition became reality, the creations of a worldwide distributive network, generated by the meeting of owners and export managers, which enables creations to be made available at the same quality level on each individual market, on the basis of agreed and shared principles and criteria.

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