Attend live the magic of Esxence!

January 18th, 2012 - For the first time in Italy, the leader event of Artistic Perfumery will have a dedicated web-tv channel in Live Streaming, so that the entire perfume community will attend "live" the four days of exhibition.
A last generation VIP Pass for the world of the excellence of Niche Perfumery, thanks to the joint-venture between Esxence and Extrait, Special Web Media Partner, which will guarantee a worldwide visibility to the event and to all the brands that will take part in it.

Now at its fourth edition, the Artistic Perfumery Event opens the doors to the 2.0 community: thanks to the collaboration with Extrait, the four days of exhibition will be broadcast live on a Live Streaming platform, a worldwide echo that will allow the free access to the backstage to users, lovers and experts, connected from all over the world.

The initiative represents an answer to the global success, which every year meets great approvals by the sector, for the interest of both exhibiting brands and operators, among whom buyers, retailers and journalists that everyday confirm with their presence the potential of an ever-growing niche market.

In real time, Extrait's cameras will lead the audience into the stands, presenting them internationally renowned perfumers, prestigious brands, experts and professionals; they will focus the objectives on the news and the classic collections of Artistic Perfumery offered by exhibitors, who, thanks also to the Esxence network built through the years, will give an international appeal to their business.

Object of the filming will be the interviews to the protagonists of the exhibition, among whom brand owners and noses, main actors of the Milan kermesse who will therefore enjoy a worlwide visibility, and much more: overviews on special events, roundtables, lectures and workshops dedicated to operators but also to visitors.