23 Feb ESXENCE – THE ART PERFUMERY EVENT – Milan is gearing up
ESXENCE – THE ART PERFUMERY EVENT
Milan is gearing up for the world’s most important event
dedicated to Artistic Perfumery
15-18 June 2022, MiCo, Milano Convention Centre
Milan, 23 February 2022 – Milan is gearing up to host the 12th edition of Esxence – The Art Perfumery Event, the world’s most important exhibition in the field of Artistic Perfumery and an exclusive showcase of the finest craft production, set to be staged from 15 to 18 June 2022 and this time to be hosted for the first time in the top-end design venue of MiCo, Milano Convention Centre, the throbbing heart of the CityLife District. This year’s edition will be distinguished by a strong international streak that will lead Esxence to new developments.
Thanks to the agreement announced by the Council of Ministers on 2 February regarding the new regulations on the entry and free movement of foreign citizens in Italy, in safety with vaccines not recognised by Ema, foreign exhibitors, buyers and journalists will be able to enter Italy after reporting to the local authorities for the days of the event.
Inside the location, a renewed itinerary will be set by architects and designers, to generate an immersive experience to discover this year’s novelties.
Devised and created by a group of experts whose involvement in the niche fragrance sector can only be described as a passion, Esxence has always had the vocation of being an incubator for new trends in its DNA, giving itself a complete makeover year after year and in the process increasing the number of its participants by an average of 12% per annum, without ever losing track of its original mission to be the benchmark event for niche artistic perfumery at world level.
As a consequence of a detailed, attentive selection process curated by the Technical Committee, made up of a pool of internationally-renowned experts, every year Esxence offers business operatives and perfume lovers the finest brands on the market: an excellent array of interests for new businesses and fragrant discoveries that confirm the role now played by Milan as world Artistic Perfumery capital.
From its beginnings, featuring a handful of unique, quality brands hosted at Pelota, in the heart of Milan’s Brera district, the moving on to the Permanente in via Turati, whose artistic and conceptual reputation is renowned, then from the Triennale, the host venues of the Expo and one of the city’s leading cultural and creative institutions, to The Mall, in the midst of the Milanese skyline at Porta Nuova, the event has now moved to the new CityLife District, which blends two souls that have become so vital to Milan in recent years: design and art.
A veritable forge of innovation and of stylistic and aesthetic research in the field of perfumery, the event is now gearing up to face new challenges and welcome the international community of business operatives and aficionados in the name of the most authentic, refined olfactory culture. In the course of the event’s four days, long-established perfume houses, noses, researchers, operatives and perfume lovers will have the chance to take the plunge into the refined, magical world of artistic fragrances coming from every corner of the globe and starring in enticing, captivating stories.
As every year, Esxence will prepare a dense agenda of appointments, drawn up in partnership with Essencional, the International Study Centre directed by Silvio Levi, which will continue and expand on its presence, giving ample space to meetings, workshops, round tables and special subsidiary events featuring the world’s leading and most authoritative opinion leaders and experts, with the aim of promoting olfactory culture to professionals, stakeholders and the public at large.
Also timed to coincide with Esxence and held in the same venue of MiCo, Milano Convention Centre is the second edition of Experience Lab, the special event dedicated to research in the field of indie beauty, which follows up on the successful reception accorded to the last edition, proposing a careful selection of new brands in a market segment that is still largely unexplored, in order to explore the same scenarios of innovation and niche as artistic perfumery.
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